El Mundo: YUP and the sustainable micromobility revolution

We are proud to share with our community and followers a recent appearance in El Mundo highlighting YUP 's journey, mission and innovations in the field of sustainable micro-mobility. This media coverage is a testament to our commitment to transforming urban mobility and the impact we are having on the industry.

YUP's History in the Media

On February 29th we were the protagonists of a deeply informative and enlightening article about YUP, published in a prestigious media. In the interview, our CEO, Branco Calleja, shares the inspiring origins of YUP, our evolution to the forefront of micromobility and our vision for a more sustainable future.

Article Highlights

Origins and Evolution: YUP's story began in 2007, motivated by the emerging era of smartphones and the vision of connected cities. This vision led us to pivot towards micro-mobility in 2020, culminating in the creation of the first scooter charging parking lot in Spain. This milestone signals our commitment to innovation.

Mission and Value Proposition: Our mission, "to lead the (r)evolution of sustainable personal mobility", reflects our commitment to solutions that not only advance technology, but also promote sustainability. This approach has earned us recognitions such as the ADI-FAD Delta and awards from the Barcelona Chamber of Commerce.

Innovations and Future: We highlight our pioneering solutions and anticipation of our upcoming innovations, including a surprise to be unveiled at the Mobile World Congress in Barcelona. In addition, the launch of our own APP will allow us to capture vital data for urban mobility planning.

Why Does This Matter?

This media coverage not only validates our work and vision but also reinforces the importance of sustainable micro-mobility in today's urban context. It is a reminder that the innovations and solutions we develop at YUP have the potential to transform cities, improve quality of life and significantly reduce our carbon footprint.

We would like to express our sincere thanks to El Mundo Economía and all those who participated in the creation of this article. Their work helps to bring our message to a wider audience and highlight the importance of innovation in mobility.

We invite all our readers to read the full article via the link provided and join us on this exciting journey. Share your thoughts and support in the comments and on social media. Together, we can make sustainable mobility a reality for all.